Faster, Easier & Smarter: Discussion & Forum People Insights.
Test & validate product ideas
Engage with community, customers, employees or stakeholders to identify new ideas and ways of improving existing products & services.
Advertising testing & validation
Validate and test both online and offline advertising, copy, visuals and concepts using consumer collaboration and co-creation.
Identify your ideal customer
Identifying your ideal customer helps you tailor the customer journey to improve efficiency and better target media to attract attention.
Agile and iterative discussion board groups or interviews with your user demographic to understand needs, goals and behaviour.
What motivates your audience
Behaviour of your target audience doesn’t need to be a mystery, find out what drives people to make decisions and target your resources.
Stakeholder consultation groups
Consulting with busy stakeholders using a short-term secure discussions to inform and solicit opinion, giving everyone an equal voice.
Structured discussion board plans to engage geographically dispersed groups of people to consult on hot community issues.
Employee engagement groups
Idea generation, evaluation and feedback, we provide you with the flexibility and control to quickly engage a team or individual.
Project evaluation with key personnel or wider audience participants to understand impact, outcomes and perceived sustainability.
We offer 3 levels of service with our Discussion Board Software.
Do it yourself
You can choose to use the discussion board software with the support of our experienced and expert team of software training and insight experts.
Filling in the gaps, we assist with the delivery of your insight projects. You purchase a software subscription and ask for expert help where needed.
End to end consulting
You can engage GroupQuality consulting to work with you to develop and manage your insight discussion project from creation to full insight reporting.
Some of our happy clients
What they have to say about working with us
We’ve found Group Quality’s services to be an excellent and extremely cost-efficient way of conducting qualitative research for our clients. We’ve been really impressed with how flexible and customisable the GQ system is — and our clients have been really happy with the insights we’ve been able to gain on their behalf to inform their communications and campaigns.
I’ve found GQ’s approach to hold a stack of advantages over traditional focus groups in ease of use, in cost, in reporting, and in service. The customer service has been outstanding and responsive.Anil Lambert
In 2013, instinct and reason carried out an evaluation of the market for online qualitative research and engagement tools. GroupQuality came out on top. We have used the GroupQuality platform extensively since. The platform itself is superb. What impresses us most about GroupQuality, however, is the continuous development of the platform and how receptive they are to all our suggestions for improvement in line with the needs of participants and our clients. They are quality by name and quality by nature.
I have worked with GroupQuality since early 2013, when we began using their tools to develop our online qualitative offer. We have been impressed with the range of tools available, and their ease of use. The customer service and support from the team at GroupQuality is second to none.Karen Kellard
GroupQuality offers all of the functionality needed to run a focus group around your brand/company. I had the pleasure of working with Steven Mallows on the first Paradise Seeker focus group. He was always there to help me and he made sure I utilised all areas of this service. One of the best aspects of this survey platform is the tools you can use to engage your panelists. Having the ability to individually connect and converse with the panelists meant you could encourage them to come back to points they have made and expand on them.
I highly recommend using this company as they offer continual support and make running this kind of market research extremely easy.