Why online agile market research community discussion board & research forum software is the choice for agile insights!

Online Community Discussion Boards & Online Forum Focus Groups

GroupQuality® agile online discussion board & forum focus group software was built to facilitate online questioning and community feedback. It enables you to invite 1 to 200 participants to join in a discussion, interviews, debate, co-creation and ideation exercise on any topic from any device. From a simple question and answer session, to a structured online focus group discussion which takes place over days, weeks or months. It can be as diverse as a deep dive with a customer about a new product or service idea or a conversation with community leaders and audience stakeholders.

The possibilities are limitless. Supported by our expert team you can choose to completely DIY have some partial help with our concierge service or have us complete your collective feedback project from start to finish!

Why online discussion boards & market research forums!

The costs of running online market research discussions are much lower than managing an ongoing large insight community or having to engage people in traditional market research or evaluation methods such as a face to face focus groups, interviews, or face to face community hall forums.


Reduces the amount of time and costs it takes to organise and conduct a face to face session or a phone interview. Reduces the time to compile the transcripts and report on the results. Reduces the time to keep the customer or project sponsors engaged and informed.


Generate new ideas and solve problems by having everyone log in to a secure and private discussion. privacy is an important factor in running online groups, running them anonymously can help to encourage people to open up on sensitive topics.

Does not require people to commit to a lengthy community which runs for years to get the answers you need. You reach a more diverse community group and not just those who commit to long-term participation seen on traditional branded online communities.

Short-term online community discussion boards and market research forums keep the interest level high among participants, and they build a sense of involvement by increasing the participant’s knowledge about a brands services and products.

Online discussions groups can be set to run as private online diaries, where you can invite many to participate, but it operates like a one-to-one engagement with a moderator. They participant conveniently document and access a diary of daily activity. Online market research methods are a great way of engaging a larger audience in a one to one discussion.


Elicit feedback from the silent majority who would not necessarily voice their opinion, meet with you in person or submit a comment on your website. The ability to manage participants makes it much easier to deal with difficult or disengaged participants.

Unlike online surveys, online discussion boards and market research forums enable you to validate the participant’s comments and test ideas and suggestions to gauge consensus from online focus group participants.


Encourages deeper thinking and provides the time for participants to reflect on the topic being discussed. The participants can answer in their own time and really think about the responses they give to the questions you ask.


It gives everyone the opportunity to have an equal voice and express their views and opinions without being interrupted or spoken over.

Target participants from multiple audience segments and run parallel discussions using the same discussion plan and topics. The online administration tools help you manage multiple groups or engage a professional moderator to manage individual groups from the one workspace using either a desktop, tablet or mobile device.

Develop a unique understanding of any audience as you stimulate knowledge amongst the group or individuals you are engaging with as they share their experiences and stories. Participants feel confident and free to co-create with the moderator to solve difficult problems and address consumer needs.

A fast, easy and efficient way of bringing together geographically disperesed groups and individuals with common interests to interact on topics which answer your most burning questions.

Online Discussion Security Credentials Australia

  1. GroupQuality software is managed and owned by Australian Company GQTool Pty Ltd operating under Australian Corporations Law.
  2. All data generated by our tools belongs to the client, and both the GQTool Pty Ltd and AWS Australia operate under the umbrella of the Australian Privacy Act.
  3. All data is captured, stored and backed-up by AWS servers in Sydney, Australia. No data is moved outside of Australia.
  4. All GroupQuality applications, media and database servers operate under 256-bit Secure Socket Layer (SSL).
  5. There is complete separation of applications, databases, media and backup servers.
  6. Real-time incremental database backups & daily snap-shots are secured into alternative locations with the Australian (Sydney) AWS network.
  7. Amazon Web Services secure data centres utilising state-of-the-art electronic surveillance and multi-factor access control systems. ISO 27001 security management.
  8. Data centres are staffed 24×7 by trained security guards, and access is authorised strictly on a least privileged basis. Location of datacentres is kept confidential by AWS.